Sunday, October 19, 2008

New marketing campaign begins

We've just launched a new market campaign in print and online media.  We're focusing on five of our ten target languages ... Mandarin Chinese, Russian, Vietnamese, Hindi and Indonesian.  A multicultural marketing firm helped us identify specific newspapers and web site to target.  When appropriate, the ads are in the specific language, otherwise they are in English.  

This campaign is scheduled to run for ten weeks.

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